What a 3D tour is actually for
It is not a replacement for photography and it does not sell the house on its own. What it does is answer the questions that otherwise become a showing: how the rooms connect, whether the second bedroom really fits a king, how far the kitchen is from the garage. Out-of-area buyers use it hardest, and on the Central Coast a meaningful share of buyers are exactly that: relocating households, second-home buyers, investors deciding between markets. For them the scan is the difference between requesting a showing on a hunch and requesting one with intent. Agents feel that difference in the quality of the people who walk through the door.
Measurements you can rely on
The scan carries dimensions, so a buyer or their designer can measure a wall without driving out. That is the feature agents tell us gets used most after the first weekend, and it quietly removes a category of question from your inbox: will the sectional fit, is the dining room really fourteen feet, can the office take two desks. On remodel-minded buyers it works even harder, because their architect can walk the space and talk dimensions before anyone schedules a site visit. The scan does not close a sale by itself; it removes the friction between interest and a serious offer.
Priced with the floor plan, because most listings want both
Matterport starts at $399 and scales with square footage to $999 at the top of the range. Matterport with a 2D floor plan starts at $535, against $399 plus $50 bought separately at the smallest tier, and the bundle grows with the home. We also deliver Zillow Showcase from $249 when the listing is going to lead on Zillow; it feeds Zillow's own immersive surface, which changes how the listing renders in their app. All three prices are public and live in the configurator. If you are unsure which tour the listing needs, the short version: Matterport for out-of-area and remodel buyers, Showcase for Zillow-first marketing, both for a flagship.
Matterport or the RotoTour
They do different jobs and they are often confused. Matterport is interactive and self-directed: the buyer chooses where to look, measures, revisits, and spends as long as they want. The RotoTour is cinematic and directed: one continuous flight through the property that we compose and pace. Matterport pre-qualifies showings; the RotoTour generates desire. A practical rule from our own bookings: condos and mid-range homes lean Matterport, estates lean RotoTour, and flagship listings run both because the audiences barely overlap. Neither replaces still photography, which is still where every buyer starts.